Category: Brands we love

Seventh Generation is on a Mission

What better way to welcome spring than using the power of plants for early spring cleaning?We've got Seventh Generation line of cleaners and dish soaps that cut through the toughest grease using plant-derived agents, so you can feel good about what you're cleaning with! Their multi-purpose wipes are great for appliances and kids' toys. Free from synthetic fragrances, their wipes also use essential oils for a natural and uplifting scent. 🌱

Posted by The Sweet Potato on Monday, February 24, 2020

Seventh Generation household cleaning products and baby care have always been popular at The Sweet Potato.

We love that their cleaners are plant and mineral-based so that you can feel good about getting that deep clean without harsh chemicals. And that’s not just some fancy marketing tactic on their part — unlike other companies, their labelling is clear and detailed and includes full ingredient lists right on the label (if you need a hand understanding the ingredients, they also have an ingredient glossary on their website).

They’ve chosen to use plant-based and biobased ingredients because they believe that natural ingredients are better for human health and the health of the planet. Building a more sustainable future is very much part of their mandate as a company. To that end, they’ve partnered with climate justice organizations in the US (where they’re based) including Sierra Club.

Together Sierra Club and Seventh Generation are calling on Mayors, CEOs, religious leaders, principals, and civic and community leaders, to commit to solutions that help reach 100% clean, renewable, and just energy across the United States by the year 2050.

Seventh Generation and Sierra Club have started a web series that detail important climate justice work happening across the US. You can watch the first episode here and follow this link for the full series: https://www.seventhgeneration.com/action/climate-justice-equity!

Brand Spotlight – MadeGood

We love to champion some of the companies we stock on our shelves. We are so lucky to meet some totally awesome people bringing lots of passion, innovation, and community love to the local food scene. Sometimes those companies even get to take things global. One of those companies is MadeGood.

We just love how MadeGood, a family business run by three siblings, Nima, Sahba, and Salma, and located right here in Toronto, has grown into an internationally recognized brand. MadeGood specializes in making truly delicious snacks families can feel good about: created from healthy organic whole food ingredients and without top-allergens, these are the go-to bars, cookies, and granola balls for nutritious school-safe snacks.

As a Certified B Corp business, MadeGood meets B Lab’s rigorous standards for social and environmental performance. They’re proud of the diverse and inclusive workplace they’ve built. And this has been the vision for their company from the beginning: Nima, Sahba, and Salma are New Canadians themselves and fundamentally understand the importance of creating a people-centred workplace that values the varied perspectives and experiences life brings.

Part of both their B Corp Certification and True Silver Zero Waste Certification means that MadeGood has also built an environmentally sustainable business. For instance, they divert more than 90% of their waste through reuse, recycling and composting.


And beyond that, MadeGood really loves to give back to a range of local and international organizations. Now these are snacks to feel great about!