After a young adulthood working in the Montreal and Toronto music scenes, he surprised himself by finding his way back to the family biz, when in the Spring of 2005 he started running the High Park Organic Market.
Over the next few seasons, Digs began to feel more and more like a part of the community as he got to know the many kind and interesting neighbourhood residents who would pass by each week. At the same time, he began to feel more and more that eating well shouldn’t cost a fortune, and started forming strong relationships with local farmers who were just as passionate about healthy food as he was.
But people would always ask: where are we going to go to buy healthy food once the market shuts down at the end of the season? How about a local place where we can shop year-round? So, he bought some old fridges and some old wooden shelves and opened The Sweet Potato a few months later just north of the park in a cozy little neighbourhood known as The Junction.