A ‘Sweet Deal’ is exactly what it sounds like – something delicious on the cheap! A super-duper sale on bread, apples, or kale! We work hard to keep all of our prices down, but at any given time we also have all kinds of sales. In fact, last December we had more than 160 Sweet Deals throughout the store.

Most of our Sweet Deals can be found in our biweekly Sweet Deals flyer, but we often get some great deals on the days in-between. Which is to say – come for the cheap lettuce, stay for the cheap guacamole.

Our flyer sales start on Fridays and run for two weeks. Sign up and never miss out on our awesome deals!

Unlike many of the chain stores, we’re not in this to get rich overnight. We think eating healthy foods is a right, not a privilege, and we work hard to hunt down deals wherever we can to make our goods affordable to everyday families. Sure, we do our best to buy in volume and cut out the middleman, but really it’s our strong relationships with local producers and suppliers that lets us do what we do. By dealing directly with farmers and artisans, we’re able to provide a fair price to both our suppliers and our customers.

We love all of the things we sell, and we think you will, too. We’ve tasted and tested and evaluated everything in the store, and if you see something that intrigues you, we hope you’ll give it a try! That said, just because we love something, doesn’t mean you will, and we don’t want shopping at The Sweet Potato to ever be a gamble – so if you’re unsatisfied with anything you buy, for any reason at all, please bring it back for a full, hassle-free refund.

Organic farming is a strictly regulated practice that doesn’t allow for the use of synthetic pesticides, herbicides, and chemical fertilizers for use on crops or for Non-GMO (genetically modified) seeds and livestock animals aren’t treated with antibiotics or hormones. Farming methods are environmentally-conscious and help create and maintain nutrient-dense lands. Organic farming also works with natural climate rhythms and protects water supply.

In North America, labels from Canada Organic, USDA National Organic, Pro-Cert, Quality Assurance International, or Bio-organic let you know the product has been certified by an official third party organization recognized in Canada. 

We totally hear that! We don’t want to either. And that’s why all of our produce is Non-GMO including the small selection of local, non-organic offerings we carry in the summer months.

All department buyers seek out Non-GMO products for our shelves. That’s a big part of our buying guide.

Currently our produce and bulk departments are entirely GMO-free.

We really really do our homework when choosing foods and products to stock on our shelves. We taste every food we consider selling and analyze all ingredient labels, looking for foods which are minimally processed, with no artificial sweeteners, colours, or flavours.

All of our produce is Non-GMO and both local and organic whenever possible. Likewise, the meat, dairy, and seafood we sell are raised without antibiotics or hormones. We want you to feel at ease knowing what we sell is as clean as possible.

Check out our full list of Banned Ingredients here.

Supplying our customers with local foods is super important to us. Local produce, meat, and seafood are fresher, healthier and have less impact on the environment because they’re harvested when ready and travel less of a distance to reach your plate. Moreover it keeps dollars and cents invested in our communities, whether that’s the Junction, the GTA, or our province.

Our definition of local for produce, dairy, meat, and seafood is within Ontario and within 200 km, though it’s usually far less. For other suppliers, like our local coffee roasters or artisan bakers, we work hard to identify exactly where our products are being made (with many produced right here in The Junction or the GTA!).

Working with local producers really helps us to build relationships based on transparency and trust.

As a purveyor of organic food, it only makes sense that environmental stewardship is important to us.

Environmental impact is a factor we consider in our day-to-day decision-making, from choosing local farms and producers whenever possible, to banning problematic ingredients from the store entirely. Here are a few of our initiatives:

  • To reduce food waste, Sistering, a fabulous local charity picks up food donations four times each week.
  • Any produce scraps we generate are donated to a local farm to be used as organic animal feed.
  • Animal by-products are recycled by Rothsay.
  • All cardboard, paper, jars and cans are reused or recycled.
  • We choose our packaging carefully, seeking out recyclable materials whenever possible.
  • We do our research to make sure that we’re always making ethically sound choices. Check out our post about paper vs. plastic bags with an analysis of the environmental impact of each.
  • Our top-line refrigeration system is super energy efficient, recycling energy to heat water in our store.
  • We offer a BYOB(ag) incentive program and support our customers’ waste reduction goals by taring their own receptacles for bulk purchases.
  • We offer a bike-to-work incentive program for our staff.

Not seeing an answer to your question? Please get in touch!


If you’re looking for resources on organic farming and the natural foods industry, look no further than our our Educational Resources section! There you’ll find a Glossary of Terms, our Banned Ingredient List, and lots of helpful info that will help you navigate grocery aisles and your kitchen!

See our Resources!