Last updated: September 2020

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://thesweetpotato.ca/ and https://shop.thesweetpotato.ca/ (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.” Please note we do not retain your electronic payment information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may transfer your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Bambora as our payment processor. Bambora is PCI Level 1 Compliant. Read here about Bambora’s compliance https://help.na.bambora.com/hc/en-us/articles/360045717094-What-do-I-need-to-know-about-PCI-compliance-.

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

We will do our best to protect your personal data but cannot guarantee the security of your data transmitted to our Site due to the inherent nature of the Internet; any transmission is at your own risk.