Digs Dorfman, founder and president The Sweet Potato

Founder and President

Digs Dorfman

As a lifelong type 1 diabetic raised by a working class mom, Digs has long believed that health foods shouldn’t be a privilege of the wealthy.  When he’s not building a fruit display or doing paperwork, Digs is probably making music, dancing, or taking a really long walk.

Partner, Director of Operations

CJ Chiddy

CJ is a big part of the reason TSP is the amazing, inclusive, socially conscious place that it is.  He’s worked at most of the levels of the food industry – from picker to buyer, and nearly everything in between – and when he’s not at the store he’s often gardening, tramping around the woods, or helping raise his cats.
Angelica, The Sweet Potato's Customer Service Manager

Customer Service Manager

Angelica

If you’ve been to the store, you’ve probably met Angelica. She knows everyone, their children, their shopping habits, and gets to pet ALL the dogs.

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Dairy & Frozen Manager

Donald

Beloved in the industry for his kindness and quiet competence, Donald spends a lot of time on golf courses for someone who doesn’t play the game.

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Butcher, Meat & Seafood Buyer

James

James is dedicated to exemplary customer service and building solid relationships with local farmers. A Red Seal Chef and a skilled butcher, he’s the whole package!

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Body Care & Cosmetics Manager

Katherine

When she’s not steering our Health and Beauty department with a steady, well-manicured hand, Katherine can be found playing with her new puppy.

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Cash Manager

Lisa

It’s hard to say if Lisa is a better Cash Manager or seamstress. She’s the kind of person who, if you mention you want an octopus hat, will show up the next day with an octopus hat. An octopus hat!

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Produce Manager

MICHAEL

Michael has been working in produce since he was 16, and somehow also had a career as an internationally touring rock drummer. We’re not quite sure how he had the time, but we’re very lucky to have him.

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Bulk Buyer

MJ

MJ is a lifelong Junction resident who keeps our bulk department filled, fresh, and fantastically delicious. She owns a white cat and often wears immaculate black clothing – she’s kind of amazing like that.

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Grocery Manager

William

We’d resent how good William is at his job if he wasn’t so very good at his job. It’s like losing at tennis to Serena Williams – it’s a pleasure just to watch a master at work.

James

General Manager

JAMES

James is like the ringmaster of this sweet circus. He is a veteran of the industry, beloved by staff and vendors alike, and deals with everything we can throw at him with only the occasional grumble.

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Community Outreach 

Evan

If you ask him what his purpose in life is, Evan’s answer is simple: “I’m here to help.” He actually loves taking customer complaints, because making people feel good and cared for is his favourite thing.

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Database Manager

Amanda

Whenever anything database related goes right, it’s likely because Amanda is thorough and amazing. Whenever anything goes wrong, it’s likely because someone didn’t follow her instructions…

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Produce Buyer

ELIJAH

ELijah puts in the long, very early hours buying all of the amazing produce we sell. Amazingly, he also finds time to play in a band, and to inexplicably root for the Montreal Canadians (but we like him anyway).