Digs Dorfman, founder and president The Sweet Potato

Founder and President

Digs Dorfman

As a lifelong type 1 diabetic raised by a working class mom, Digs has long believed that health foods shouldn’t be a privilege of the wealthy.  When he’s not building a fruit display or doing paperwork, Digs is probably making music, dancing, or taking a really long walk.

Partner, Director of Operations

CJ Chiddy

CJ is a big part of the reason TSP is the amazing, inclusive, socially conscious place that it is.  He’s worked at most of the levels of the food industry – from picker to buyer, and nearly everything in between – and when he’s not at the store he’s often gardening, tramping around the woods, or helping raise his cats.

Natural Apothecary Manager


Amanda’s three favourite things in the world are dogs, craft beer, and holistic health. If we had a Drunken Doggy Day Care, she’d be winning at that – but instead she’s rocking our Natural Apothecary.


Dairy & Frozen Manager


Beloved in the industry for his kindness and quiet competence, Donald spends a lot of time on golf courses for someone who doesn’t play the game.


Butcher, Meat & Seafood Buyer


James is dedicated to exemplary customer service and building solid relationships with local farmers. A Red Seal Chef and a skilled butcher, he’s the whole package!


Produce Manager


Michael has been working in produce since he was 16, and somehow also had a career as an internationally touring rock drummer. We’re not quite sure how he had the time, but we’re very lucky to have him.


General Manager


James is like the ringmaster of this sweet circus. He is a veteran of the industry, beloved by staff and vendors alike, and deals with everything we can throw at him with only the occasional grumble.


Bakery & Fine Cheese Buyer


MJ is a lifelong Junction resident who keeps our fine cheese department filled, fresh, and fantastically delicious. She owns a white cat and often wears immaculate black clothing – she’s kind of amazing like that.


Grocery Manager


We’d resent how good William is at his job if he wasn’t so very good at his job. It’s like losing at tennis to Serena Williams – it’s a pleasure just to watch a master at work.


Cash Manager


It’s hard to say if Lisa is a better Cash Manager or seamstress. She’s the kind of person who, if you mention you want an octopus hat, will show up the next day with an octopus hat. An octopus hat!


Kitchen Manager


Chris moved to Toronto from Vancouver 4 years ago – for LOVE – and since then he has formed two rock bands and taken over the running of our Sweet Potato Kitchen. And most importantly, the love is still going strong! Isn’t that sweet?


Community Outreach 


If you ask him what his purpose in life is, Evan’s answer is simple: “I’m here to help.” He actually loves taking customer complaints, because making people feel good and cared for is his favourite thing.


Database Manager


Whenever anything database related goes right, it’s likely because Amanda is thorough and amazing. Whenever anything goes wrong, it’s likely because someone didn’t follow her instructions…

The Sweet Potato Toronto - Manager and buyer of the new expanded bulk department, Sam Gill

Bulk Manager


Who’s got two green thumbs, and loves to cook? Sam! When she’s not ‘rasslin with our bulk department, she enjoys ‘rasslin the patriarchy, riding her bike around town, and finding “unique” ways to keep the raccoons out of her vegetable garden.